ON-DEMAND

The Power of Personalization: How AI Drives Loyalty and Profitability with CATAPULT®

No more “one-size-fits-all” approaches; the modern shopper demands a personalized experience in-store and online. If you don’t provide this, someone else will. So, how do you go about curating that tailored experience? In this session, we explore how the synergy between ECRS’ AI personalization tool, Cognition Artemis™, CATAPULT® Loyalty Suite, and eCommerce solutions produces the perfect individualized experience in-store and online!

What We Cover

  • AI enhancements in the CATAPULT Loyalty Suite: How to implement Artemis to serve your customers personalized coupon recommendations for future visits and the ease in which you can create and send customized eCirculars with the same tool. 
  • How Artemis supercharges WebCart™: Get customization across your store’s digital presence from personalized home page recommendations and digital coupon recommendations based on shopping history to the classic “you may also like...” callouts based on the current item the shopper is browsing.
  • What else and what’s next: Look to the future as we discuss new ways AI can be leveraged to decrease your team’s manual effort and increase shopper satisfaction and spending.  

Our Hosts:

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Felice Manget Harvey
Session Host
Key Accounts Manager, ECRS

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Jill Nicklaw
Web Transactions​ Business Unit Manager, ECRS

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James Council
Loyalty & PromotionsBusiness Unit Manager, ECRS

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Daniel Smith
Analytics & Reporting Business Unit Manager, ECRS