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ON-DEMAND | 56 MINS

Mastering Promotional

Strategies: Best Practices

for Success

Details

Join us for an insightful webinar designed to empower you with the knowledge and tools to optimize your promotional strategies and loyalty programs. Whether you're new to dynamic promotions or looking to refine your approach, this session will provide valuable insights and practical tips to help you succeed.


In this Webinar you will learn:

  • Understanding Order of Operations to Avoid Consumer Double Dip: Learn the critical steps to structure your promotions effectively, ensuring customers don't exploit overlapping discounts and explore real-world examples and best practices to prevent double dipping and maintain profitability.

  • Managing Everyday Low Pricing (EDLP), Temporary Price Reductions (TPR), One-Day, and Happy Hour Promotions: Discover strategies to balance these promotions, maximizing customer engagement while safeguarding your margins.

  • Optimizing Double Points: Understand the benefits and challenges of offering double loyalty points and compare the effectiveness of manual versus automated loyalty programs using LoyaltyBot®, and learn how to implement each approach seamlessly.

  • Creating Effective Drip Campaigns: Gain insights into designing drip campaigns that keep your customers engaged and returning and learn how to leverage LoyaltyBot to automate and personalize your campaigns, enhancing customer retention and satisfaction.

  • Engage and Share: Join us ready to dive into discussions and provide insights on your current use of CATAPULT for promotional strategies. Your feedback is invaluable!

Don't miss this opportunity to enhance your promotional tactics!

 

Our Hosts:

Felice Headshot - Circle

Felice Manget Harvey

Learning Lounge Host, ECRS
Steve Davidson Headshot - Circle

Steve Davidson

Loyalty & Promotions Consultant, ECRS
Susan Daniel Headshot - Circle

Susan Daniel

Supply Chain Consultant, ECRS
Angel Duda Headshot - Circle

Angel Duda

Loyalty & Promotions Specialist, L4, ECRS